A study by Matterport found that homes with immersive 3D walkthroughs and floor plans tend to sell up to 31% faster than those without, as buyers can pre-screen properties and feel more confident in their decision-making.

Real estate listings with 3D tours and floor plans see 300-400% more engagement compared to those with photos alone. The enhanced interactivity keeps potential buyers on listings longer, increasing their emotional connection to the home.

According to the National Association of Realtors (NAR), 95% of buyers are more likely to contact an agent about a property if it includes a 3D virtual tour or a clear floor plan.

Listings that include floor plans and 3D tours can attract higher offers, with buyers willing to pay up to 9% more on average. The transparency these tools provide reduces uncertainty and builds trust, leading to stronger offers.

A Zillow report revealed that 80% of buyers say they are more likely to view a home with a virtual tour and floor plan. These features have become a buyer expectation rather than a luxury.

Virtual tours and floor plans allow buyers to make quicker decisions, often reducing the time on the market by up to 50% compared to traditional listings.