Marketing new construction homes isn’t the same as listing a resale—and your media strategy should reflect that.

When preparing a property for sale, staging can make all the difference—but what kind should you choose?

Spring is one of the busiest and most competitive times of the year to sell a home. With buyers eager to settle before summer, listings need to be at their best—and if your home has an inground pool, it could be one of your biggest selling points.

In a sea of real estate listings, how do you make yours stand out? The answer might be right above your head—drone photography.

According to the National Association of Realtors, 97% of homebuyers begin their search online, and listings with professional photos get 118% more views than those with amateur shots. But what turns a good photo into a great one? Consistent, high-quality lighting.

Selling a waterfront home is a unique opportunity—and with that opportunity comes higher expectations from buyers. Whether you're perched on the ocean, nestled by the bay, or overlooking a river, your home has one of the most sought-after features in real estate: a water view.

Photos show how a home looks—but floor plans show how it flows. And that matters to buyers.

Strong listing photos are essential for attracting buyers, but many agents unknowingly make simple mistakes that can cost them time, money, and client confidence. Here are five of the most common errors—and how to avoid them: